4 Ways to select the best solar panel company

  • Homeowner Insights
Pro tips for choosing a solar company that sets you up for success.
December 15, 2023 / 5 min read

As solar becomes increasingly popular, many homeowners may find themselves wondering how to find the best solar panel company for their needs. Is there a difference between solar panel manufacturers? And does the company you select impact the potential and performance of your photovoltaic (PV) system?

Markus Virta, director of sales and development for Washington-based Western Solar, says the answer to these questions is a resounding yes.

"Solar is a long-term investment," Virta says. "So you need both a quality product and a company that will be around for the long term." Given Virta's deep experience working with solar panel manufacturers, we asked him to explain what goes into finding a great solar panel company. Here are his best tips for finding a solar manufacturer whose products you can count on:

1. Balance price with a solar panel company's reputation and longevity

The solar panel market is a competitive one. Startups are coming into the space every day, selling solar panels alongside more well-known players. As you consider solar panel companies, you want to balance factors such as price with the company's experience with producing solar panels, their reputation, and business longevity.

While this may seem simple, Virta notes that the "solar coaster" is alive and well. New solar companies regularly enter the market and then go out of business quickly. That could leave you high and dry as a homeowner. 

Look for a company with a successful track record of making solar panels, a solid reputation among installers and homeowners, and extended business life. When you're buying a solar panel, you're entering into a long-term relationship with the company that manufacturers them. If the manufacturer offers a 25-year warranty on the module, then you want to ensure that it will be around for the next 25 years.

Virta points to Panasonic as a good example of longevity. Panasonic has been in business since 1918 and has been producing solar panels since 1997. "Their longevity and financial performance benefit you as a homeowner," Virta says. "You can rest assured that if you have a question or concern, you can call Panasonic, and they'll be there." 

2. Assess the product quality and the company's quality control process

While the price of solar panels has come down in recent years, it's a mistake to think that all panels are equal. The quality of the product still varies between manufacturers, and premium products often outperform lower-cost panels.

Before deciding on a solar panel company, evaluate panel technology, panel efficiency, and the materials the company uses. Make sure you're analyzing apples to apples, Virta says. For instance, as you evaluate the output of one module relative to another, check the size of the panel. If one panel has more output but is also larger, it may not actually be more efficient. 

Virta notes that it's also important to understand how a manufacturer controls the quality of its products. Panasonic has strict quality control benchmarks that its OEM partners must meet. If they fall short, Panasonic doesn't accept the panels. The company prioritizes partners that meet and exceed its high standards. Ask your installer how the manufacturers they work with monitor and ensure product quality across their supply chain.

3. Ask your installer why they chose their solar panel partners

A quality solar panel installer will be thoughtful about the products they choose to recommend and install for clients. As you research solar panel companies, ask your installer about the factors they deem essential in a solar panel company. You'll undoubtedly encounter some of the same factors we've discussed, such as company reputation, product quality, and panel performance. But you may be surprised at some of the other key factors that go into the installer's decision.

Virta prioritizes sustainability in both the manufacturer's product and supply chain. For example, he avoids solar companies whose products require shipping modules around the world to be repaired. In many cases, the damaged panels are often destroyed.

"It's incredibly wasteful, from both the shipping perspective and the waste of raw materials," he says. His company partners with Panasonic because they provide a high-quality product, excellent warranties, and a commitment to sustainability that matches Virta's values — and those of his customers.

Panasonic solar panels being installed on a Bellingham, WA home. Photo courtesy of Western Solar, Inc.

4. Consider how you can ensure solar panel success

Multiple ingredients go into building and maintaining an effective solar power system for your home. Virta says that there are three components that homeowners should consider:

The solar panel company

We've covered the importance of utilizing high-quality products and leveraging the expertise and longevity of high-quality solar panel manufacturers such as Panasonic. You'll eliminate the worry of working with a newer company and benefit from the success of a longstanding industry player. 

The right installer

The best equipment won't yield results if it's poorly installed. If you want an effective PV system, you must work with a high-quality installer. As with the solar panel company, homeowners should consider the installer's reputation, customer reviews, processes, and manufacturing partners. 

An optimized design 

The right installer will combine high-quality solar panels and hardware with the optimal design for your power needs and budget. An installer should consider your current power usage, future power needs, environmental goals, financial expectations, thoughts on battery storage, and more. 

Choose a great solar panel company. Combine those products with a quality installer and great design, and you can't lose. You'll end up with a PV system that more than meets your power needs and an install process that exceeds your expectations.

Looking to find out more about powering your home with clean solar power? Connect with a vetted  Panasonic installer in your area today and get all your questions answered with a free quote.

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